“Visual Impact for Women” – Jazzed to Introduce My New Women’s Course!

February 1, 2011

Visual Impact for Women – only took me about a year to launch after releasing my men’s course. I want to apologize for that. It wasn’t my plan for women to have to wait that long to get their hands on this. That being said, I am completely jazzed about how the product turned out. It is going to help a huge portion of women who want to be fit and healthy, while still looking “slim and feminine”. The number one complaint women give about working out is the fear of getting muscular and bulky. Nobody has addressed this head on…Until Today!


Visual Impact for Women


[It is possible to get in phenomenal shape without getting the typical “gym body”…but you have to take a training approach that is quite different than what is being taught by the mainstream fitness magazines and books.]

Many Women Avoid Training Since They Don’t Want to Bulk Up

Despite what many fitness experts claim, this is a legitimate concern. True that women won’t be able to add as much muscle as the typical male, but it is also true that they can add more muscle than what they want. In the past, these concerns have been brushed aside and women are suppose to get used to the idea of looking a little more muscular than what they would like. But it doesn’t have to be that way.

Resistance Training Can Be Done in a Way to Decrease Muscle Mass While Increasing Muscle Tone

I have perfected the methods to lift in a way that will firm up an area of the body, while reducing the overall size of that same area. This does NOT involve high-rep training. Some quick pointers:

  • High-Reps are more likely to create a pump in the muscle which is perfect for building large Vascular muscles (but most likely you don’t want bigger “veiny” muscles).
  • Pushing your reps to failure breaks down the muscle, which contributes to muscle growth…and can actually weaken the muscle if done on a regular basis.
  • The most important variable in gaining muscle is how hard you push the final reps in a set. <—So if you don’t want to increase the size of a muscle, stop well short of failure.
  • Low-Reps short of failure is the best way to firm up a muscle without building size to that muscle. It is also less likely to create vascular muscles, since it will not create “a pump”.

Just Some Pointers If You Decide Not to Purchase My Course

I wanted to make sure that even if you don’t decide to pick up Visual Impact for Women, then at least you get a takeaway from this blog post. I don’t like to do 100% promotional posts. If you want to lift to increase and firm up your body without adding size, then these tips will help. My comprehensive course covers quite a bit more than that, but this is a start in the right direction.



[I love the way the graphics turned out for the cover. The website design is even cooler than the ebook graphics.]

What is Included in the Visual Impact for Women Course?

  • Main Manual (89 Pages): A full blown comprehensive course to getting slim without adding excess mass. It covers diet, cardio, home gym, and commercial gym workouts. All of the routines are 100% customizable and you are actually encouraged to use your favorite exercises for each of the routines. Also things like “dieting for an event” and “how to lose muscle mass on purpose”, etc.
  • Fat Torching Cardio Manual: This is a 12 week “progressive cardio” course, designed to help you drop as much fat as you desire for a special event. This covers some advanced cardio concepts: 4 levels of HIIT, VO2 Max Cardio, “Pyramid Intervals”, Aerobic Intervals, etc.
  • Exercise Demonstration Manual (229 pages): This is a massive manual of photo demonstrations and explanations covering a ton of exercises. The cool thing is that it has clickable navigation, so you can zip around and find the exact exercise descriptions you are after without having to scroll through hundreds of pages.
  • Printable Workout Charts: Each workout routine is contained on its own separate page, so you can easily print it out and take it with you to the gym. The idea is to eventually memorize the workouts, but this will help the first few weeks.

[I also did my best to create an informative and entertaining video as soon as you land on the site. I am certainly not a polished speaker, but I did my best to explain how this course is unique compared to other Women’s courses released to this point.]

So Head on Over to the Website For a Full-Blown Description.

This short blog post is simply a thumb-nail of what this course is all about. To get a full overview head on over to the site now by clicking this link —> Visual Impact for Women.

----> (New) Facebook Comments..."Cause all the cool kids are doin' it!"

{ 85 comments… read them below or add one }

Ahmed February 1, 2011 at 7:06 pm

Amazing read Rusty… Most people create products that address concerns that they themselves are worried about and based around what they think people should eat and how they think people should workout…


Created a product that answered the demand. Women want to be fit and feminine, not bulky. I’ve read through this and can personally say that this will address those exact concerns.

But only if people are willing to be different. Your friend might be spending hours on machines, and you might be done in 30 minutes.

Your friends might be eating salads to lose weight, while you eat real food.

Like I said, you’re going to have to be different.

But if you want DIFFERENT results (Read: Real Results) than you have to be brave enough to do the work to achieve them.

And with this book, people will be able to do that.

Nice job Rusty.

April February 1, 2011 at 7:15 pm

Very interesting! I have always been told high rep/low weight to muscle failure to get leaner muscles. I’m definitely going to check out your program.

Raymond- ZenMyFitness February 1, 2011 at 7:46 pm

What A fantastic concept!
I’m sure women are too scared these days to ask those sort of questions on how to look like a womenly…
They are all trying to compete with me at the gym for 6 pack abs and biceps curling!
Great video so informative and entertaining … I be sure to tell all the girls about it …nicely of course.

Dave - Not Your Average Fitness Tips February 1, 2011 at 8:16 pm

I applaud the amount of time and effort that went into this product. It’s a fantastic book and I’ll be telling every woman I know about it. It compiles all the great knowledge from this blog and then some and packages it tightly into 100 pages. It’s nice to see that someone finally listened to what women were asking for. There’s finally a women’s equivalent to your awesome men’s program!

Michael Elam February 1, 2011 at 8:20 pm

Looks Good Rusty.
I purchased your Visual impact for men for myself. I plan on getting this book for my mom for her birthday. She turns 50 and i want her to be able to get the look she desires without having to worry about putting on muscle and getting ‘bulky’ and then out of frustration quitting . i’m sure she will love it πŸ™‚

Jordan - The Healthy Teacher February 1, 2011 at 9:57 pm

Rusty, This truley is a great product. My wife thanks you in advance. She has been waiting to start a program in January, but I told hold out for this.
She is very confident that this will get her what she wants!

Thanks again,

Alykhan - Fitness Breakout February 1, 2011 at 10:09 pm


Looks like another winning product and nice timing on the release just in time for Valentines Day! Great work!


Brittany February 1, 2011 at 10:13 pm

I had been counting down the days for this program, Rusty! ;). It’s been a great read. I can’t wait to start tomorrow morning! I’m at goal weight and have been down the road of getting bulkier every time I train hard… I’m so excited to have some direction on keeping my size small while perfecting my tone. Thank you!

Sue February 1, 2011 at 10:43 pm

Thanks Rusty! I’m one of those women who want to look slim and sexy in my little black dress – not have bulging biceps, and bulky thighs.

Brooke Wright February 2, 2011 at 12:30 am

I am so excited, I just bought my copy. I have been waiting for the women’s version since the men’s one came out. Enough typing I am going to go and read up and start!!

Darrin - Lean, Mean, Virile Machine February 2, 2011 at 1:50 am

Woo-hoo! Congratulations on the product launch, Rusty!

Clint - Crude Fitness February 2, 2011 at 1:52 am

I had fantastic results with the male version, so I’ll be interested to see how my fiance goes with this program.

It’s a top-notch read mate, and it’s going to be a HUGE hit.
Once again, well done. πŸ™‚

Kim - The Self Health Atlas February 2, 2011 at 2:19 am


I am super excited about this program. I cannot believe how much content you have included! Talk about empowering women. I have been looking for something like this for a long time, and I’m sure so many other women have, too. Thank you for listening.

Sam- Look Like An Athlete February 2, 2011 at 3:30 am

Congratulations on putting out a product that is top notch quality. You could have easily charged much more. It’s very awesome for the women out there that the price is as low as it is. You are very generous.
To your continued success,

Iris February 2, 2011 at 6:20 am

I am a woman who has no tendency at all to “bulk up”. Is this book still for me? I have always thought that it is healthier to have a good amount of lean body mass as it dramatically decreases with aging. Does your book help those ladies who are concerned with maintaining muscle and who do not want to lose weight?

Annie February 2, 2011 at 6:30 am

Thank YOU Rusty. For what it’s worth, I just wanted you to know that I completely trust your viewpoints to such an extent that I am ready to follow your programme blindly. I thought I was the only weird one who hated that “fit semi bulky look” and had me running in the opposite direction from anything that even looked like a dumbell. Till now I always figured it was better to be soft and shapely than fit and semi-masculine. But I totally respect and trust your programme. After all I lost 22 pounds just from following your tips and hints in this website. And that too withou any special programme as such. So I have every reason to trust you completely and expect amazing results. Of course I will have to do my part, but I am willing to take that extra effort because I know I will get the results I have been dreaming of for so long, but never thought would become a reality. Congratulations Rusty. I think it would be safe to say that you have hit right of the nail for 95% of the women out there, and I wish you a FABULOUS success on your new book. Way to go Rusty! You Rock!!:)

Iris February 2, 2011 at 6:40 am

i have got another question – this is not meant to be provocative, I just never found satisfying information on this: How can one “bulk up, men and women alike, if they do not increase their calorie intake? “Bulking up” means “inreasing muscle mass”, right? And this does require additional calorie for obviously, you cannot build new tissue without adding calories. Maybe it might happen that people build muscle while losing fat (seems to be the most demanding task in the fitness world) which might cause them lose inches at one place and gain some in another place (This might be possible if someone carries all her or his fat in the middsection and loses inches there while this person gains all the muscle mass in her or his legs that already have been lean before and thus gains inches – realistic? I do not know). So how can you bluk up while maintaining/manitoring calorie intake? I am really interested in your book but I hope that it is not just another one that wants women focus on cardio instead of lifting real weights…:-).

Nick February 2, 2011 at 7:11 am

Hey Rusty! Been waiting for a new post from you to ask you something. First off, thanks a ton for the site. Before, all I had to get me to the goal I wanted was advice from bodybuilding sites. There’s so little out there about just getting the “look” that so many people are after! Thanks to you, I’m crafting a better looking looking me through mostly diet, with targeted weights and cardio…instead of trying squats, dead lifts and bench press to “put on muscle!”

Here goes. I’ve been on the biggest, best diet of my life since Sept 1st, and sticking to it longer than ever. Lost a total of 49 pounds so far with low carb (basically a very extended version of Atkins induction phase, also adding in 1 day of ESE a week now) and exercise, which I’ve been elevating the intensity of as I went along. Long story short, me and my fiance won a wedding a month later, so now we are getting married May 15th of this year. So I’ve been really staying strong and trying to reach my goals by then to look the best I’ve ever looked!

I do weight training 2-3 times a week, trying to work arms, upper chest (for those square looking pecs), chest, and back and trust my cardio to tone my lower body (per your advice). I hit the treadmill 5 days a week and do either steady state at lower speed or try some intervals (30-40 min). I have most of my fat stored around my mid section. I’m getting skinnier, but I really don’t see much results from the weights, especially in the chest area where I am worried that when I am done I’ll look too scrawny. Should I trust in my routine and wait longer (for lower body fat %) to see the “real” results, or try to do more volume in that area now? (Arms too I get a bit worried will not look good, they look more toned but not really bigger). Also, I haven’t got a reliable body fat test other than the ones online so I was hoping you could use your gut instincts from years of this stuff to help me out with an estimate. I stand 6’2, and have gone from 233.6 to 184.8, waist at hips from 45″ to 38″, smallest waist part from 39″ (roughly) to just under 36″, and my chest from 43″ to 39″. Most online calculators say I’m 24% still but I think that’s too high. I trust one that says about 19-20% right now (about 35 pounds of fat and 150 of everything else), and that would put me at between 165-170 for my goal of 10% body fat. Does that sound right to you?

One more question, if that is a solid target weight, then at my pace I should hit it in early April (I hope!). With 5-6 weeks to spare, and trying to look my best for the wedding, should that last time be dedicated to leaning up even more with diet/HIIT, or maybe hitting the weights hard to target any areas I feel don’t look quite good enough? My ultimate goal is the look like Brad Pitt had in “Fight Club”. Cut. Built. And I’ve never been closer, or more motivated than now.

I know this is long, but I’m hoping you can help me out. I have been working really hard, all I need is the last pieces of info to put it all together. I’ll even send you a pic of my results when the big day comes if you’d like, and even after the wedding I’m dedicated to reaching that goal body no matter how long it takes!

Thanks man! Much appreciation.

Darren@MorePrimeTime.com February 2, 2011 at 8:01 am

I read the book and highly recommend it to anyone who wants to create a more defined look.

I think using a product called Future Shaper would really complement this program. I use it because it helps burn fat and takes my workout to the next level. Perfect to help shape your body.

Another thing I really like about the book is how you provided options for any busy situation. You can find something if you workout at home, workout at the gym, if you only have three days per week, on and on…This book has a ton of new ideas!

And I really agree with your advice on how to burn fat quickly.

Thanks again for the new thinking and great program.


Howard - Energia Fitness February 2, 2011 at 9:22 am

Hey Rusty

This looks fantastic. I train and speak to women all the time about fitness and getting in shape and they all say the look they want is exactly how you describe in your course. This is going to strike a massive chord with women of all ages who want that healthy, lean and yet feminine shape but didnΒ΄t quite know how to get it. I am looking forward to getting my copy and spreading the word.
Great job mate



chica February 2, 2011 at 9:23 am

How does this program compare to the venus index, recently released by john barban (who you’ve featured on this site before)?

David Gowing - Advanced Health & Fitness February 2, 2011 at 11:20 am

Sounds excellent Rusty. As a guy, Visual Impact really helped me so I know women can expect an excellent program, and results with the Visual Impact for Women.

Kim February 2, 2011 at 11:35 am

Hi Rusty!

Just purchased my copy! I’ve been waiting soo long for this!

Quick question: I’m one who gets too muscular in my legs, but I still want a nice butt. Most leg exercises work both the quads/hams in addition to the butt, which doesn’t help me. What exercises can you recommend that don’t work the quads/hams, but will give me that nice, cute, perky butt?


Adam-The Fitness Chronicle February 2, 2011 at 2:02 pm

I think a common theme in the comments is: “I have been waiting a long time for this!” Well done sir! I really think this will be the last program a woman will ever need to follow. Ever!

Otis February 3, 2011 at 1:16 am

Hey there, Rusty. Long-time reader here. Good to hear you finished this project! I’m sure many of your female readers are elated to see this done – if anyone should be giving fitness advice for a toned slim body, it’s you. I feel uncomfortable asking you a question seemingly unrelated to this post, but I’m curious of your position on combining hypertrophy training (opposed to strength training) with, say, 30 minute 6.5mph steady-state jogging on off days. I’ve been lifting 4 days a week (alternating push/pull muscles), and jogging inbetween those days. Will this heavily impact gaining size? I don’t do cardio on days that I lift. I’ve been getting good results so far. Thank you for your time.

Traci Miller February 3, 2011 at 2:00 am

Hi Rusty, I just found your site and all of your books. I only wish I had found you years ago. I Have been on every diet imaginable and in the last 18 mnths lost 110 pounds. I am so confused about diet a d exercises, everything conflicts. I struggle daily and am not confident in what I am doing. I have had 3 personal trainers, did fad diets incl hcg and hgh. PLEASE HELP ME!!! I have 70# more to lose. I am trying to lose it in 4-5 months. I am ordering your new Women’s book. Do I need the cardio book too? Do you offer phone consultations? Thank you so much for your research and books!

Iris February 3, 2011 at 8:07 am

Kim`s question exactly describes what I am confused about: Though I do not doubt that what she experiences (legs becoming too muscular) is absolutely true, how can this happen if she doesn`t eat more calories and the scale doesn`t go up? Does she lose bodyfat elsewhere while adding muscle in her legs so that the absolute weight doesn`t change? How does this happen?

Matt February 3, 2011 at 8:40 am

Hey Rusty,dragonmatt here,Congrats on the new product. Will be purchasing as I love reading your stuff! Am starting VI in 1 week (got a mate over from the uk for a week so am partying!) will keep u posted on my results as mentioned! Good luck with the new launch! Dragonmatt.

Tom - Your Fitness Quest February 3, 2011 at 4:17 pm

Congrats on the new release. I’m looking forward to it.

Alvin @ Six Pack Training February 3, 2011 at 4:38 pm

“Low-Reps short of failure is the best way to firm up a muscle without building size to that muscle. It is also less likely to create vascular muscles, since it will not create “a pump”.”

Wow. I never knew that. Thanks for the tip. I’m ashamed that I didn’t know that, but at least I’m honest. I’m naturally fairly skinny so I personally go heavy, 8-10 reps or to failure, or 10-12 reps. I’m glad I stumbled upon this site. Thanks for the tips.

Shiela Marvel February 3, 2011 at 8:07 pm

I would love to have and purchase this. Thank you for posting this. It’s not very often that I get to be interested in actually purchasing anything I see recommended online, but this is something I would love to have. Who wouldn’t want to have those slim legs!?

flower d February 4, 2011 at 3:37 pm

Hey Rusty love the book its really the best womens fitness book!! Thank you so so much for putting this book out for all the ladies. I had a question on the HITT..in previous post you recommened increasing the speed to .5..but you suggest for example 7.0 and staying at that speed..im just a little confused..thankyou

Jessie February 4, 2011 at 8:54 pm

Hey Rusty –

Do you or any poster on this board know of any personal trainers in New York City who understand this concept? Maybe they all live in Hollywood? I had a trainer for a while – a woman, believe it or not – who tried to ruin my body. She just wouldn’t listen – when my sleeves started feeling tight I stopped seeing her. There’s nothing wrong with muscle, but it’s not what I want. I’m going for the Jessica Alba look – curvy w/ natural light tone – not ‘ripped six pack’. I don’t want to LOOK like I workout, if that makes sense (I know, I know that sounds crazy). When you tell them that, they smile, say uh-huh, then proceed to make you bigger!

I stopped working out and my body went back to normal. Now I just do a bit of pilates/dance style exercises. The book looks great but if I could find a trainer who understand this – any gym/trainer recommendations from you or any of the posters would be really great. I understand that most of it is diet, and I’m already pretty lean. It’s just the tone I want.

Rusty, I don’t understand why trainers don’t ‘get’ this the way you do.

Jessie February 4, 2011 at 10:12 pm

Sorry meant to add to my comment above – there is one, Tracy Anderson, of the Tracy Anderson Method. But her gym is $900 a month . . .

Trent February 5, 2011 at 10:46 pm

Hey Kim and Iris, I believe Rusty posted this:
and I have found this also

Anna February 6, 2011 at 8:20 am

Brilliant, brilliant, brilliant! Thanks Rusty, you ARE the best! Just bought and read your program, can’t wait to start. Will be spreading the word in Oz. Two questions- will you have a Q&A type follow up forum of some sort, as people discover things they need to clarify? As I already have one! Recovery time between sets- you say have a “longer rest period” to avoid pump, but longer than what? Not sure what’s standard/what you recommend or if actual time is even important. Or could you combine them circuit style, so alternate muscle groups, ie work one whilst you rest the other? (time saving?). I know you’re super busy these days with this site, so thanks for reading/considering all our questions and comments. Big fan, keep up the amazing work!

Iris February 6, 2011 at 10:07 am

Rusty I ordered your book last week and I have already been through the main manual. You did a good job! I am still somewhat confused by your stance on muscle development. You caution against the use of certain cardio machines because they might promote unwanted overdevelopment of (lower body) muscles. How can this happen when you create a calorie deficit AND burn fat (and, if you aren`t lucky, muscle as well) using the above mentioned cardio machines? I would appreciate so much how someone could be in danger of increasing muscle size if her calorie intake stays the same. Maybe I just have a wrong notion of what actually happens when muscle size increases but I know that bodybulders need excessive calories…

Sue February 6, 2011 at 11:21 pm

To Iris – I don’t think the muscle size actually increases but you maintain what you have. Its the old – use it or lose it.
But I believe muscle size can increase given the exercise stimulus – you don’t have to be over-eating calories.

Sue February 6, 2011 at 11:34 pm

To Kim: p64 – The squats add size to quads, but the deadlifts hit back of legs and butt better.
For myself, I’m going to do just the deadlifts even though it hits the back of legs also. I think this would be beneficial in lifting the butt!

Laura February 7, 2011 at 1:31 pm

I bought the book last week and I’ve already gotten started. I’m so excited already! Similar to another poster above, I’m already at a pretty low weight, but I’m really hoping this can firm things up and lower my body fat. One question: how long should rest be between sets?

venee February 7, 2011 at 4:02 pm

So looking forward to this. I’ve been following your site for about a year and half. I have gotten phenomenal results based on the info I’ve gathered here. I’m a mother of 3 (my youngest is 3) and my body is the best it has been in my life. I’ve asked my hubby to purchase this book for me for Valentines Day. I already own Vacation Body Blueprint and I’ve been waiting for this book. Rusty you are 1000% right we do NOT want bulky hard athletic bodies. We want sleek sultry ones that look awesome in great clothes (and unclothed ;o). THANK YOU for being one of very few fitness gurus who understand this and don’t feed you the same dumb fitness routines that make no sense for a womans body. The best part about this site and the info you give is that it doesn’t waste your time and you get results! I have some gym rat friends who are there every time the door opens, but their bodies still look the same. I always want to point them to this site, but as someone upthread said many people don’t want to embrace that kind of change. Love this site , and can’t wait for my book.

Luke M-Davies February 7, 2011 at 4:14 pm

It is awesome that you continue to address both sexes Rusty – one of the only fitness gurus out there who goes out of his way to do so!! I am sure this work is greatly appreciated by your female readers. Congrats on another great launch.

Kevin - Fitness B&W February 7, 2011 at 5:23 pm

Congratulations on the new release!

If this is as good as Visual Impact Muscle Building, which I know it is, then this is going to be the must-have workout for the ladies.

I will definitely recommend this to any woman wanting the “slim, fit and feminine” look, and I think that’s what most women are after!

— Kevin

admin February 8, 2011 at 3:02 pm


Thanks for all of the positive feedback πŸ™‚

…I’m excited to see all of the phenomenal results women are going to get with this new program.

I only have time to touch on a question I’ve read a few times in the comment section. Soon I will be spending more time and posting more on Fitness Black Book…but slammed for time right now.

Okay…so here is the main question:

Q: Can a woman add too much muscle in a calorie deficit?

A: Absolutely! Building muscle is such a complex process. It is more about training than it is about eating. The main stream media would have you believe that you need excess calories to build muscle…it is simply not the case.

Check out this video that John Barban made for my blog:

Nutrition Plays A Small Role in Building Muscle Mass

This is one reason why prisoners who spend all day lifting weights become huge…without eating much in the way of calories. No doubt about it, you can gain a decent amount of muscle even in a deficit.

Hope that helps.

Again…thanks for the kind words!


Faith Ellens February 10, 2011 at 5:04 pm

Oh please let me have those gorgeous legs! I wish my legs look like that…very inspiring and challenging at the same time. It obviously radiates hard work and discipline. Or maybe they’re just simply blessed. Haha

Ian - HomeWorkoutBlog February 12, 2011 at 4:20 am


I agree – most women want to have a lean, fit, sexy, feminine look like Jessica Biel, NOT the typical fitness model/female bodybuilder!

Thanks for helping women (and us men who enjoy looking at them) achieve their goals.


Bo February 13, 2011 at 3:22 pm

Hi all!

I just downloaded the ebook for women, as THAT is exactly how I wish to look in the not too distant future. I’m a newby to working out, partly because I have been afraid of big muscle gain and also partially due to laziness. One thing I wasn’t sure about with the workout was how one figured out weights to begin with whether in in gym or at home.

Iesha February 13, 2011 at 11:10 pm

I know you get thousands of comments and emails but, I really wanted to take the time to say THANK YOU for everything you’re doing. I’ve been reading your blog for so long and I bought this course immediately when I got the email that you launched it. Again, thank you so much!!!


Elissa February 16, 2011 at 12:54 am

I’ll never understand why women think they’ll “bulk” by training with weights. We lack the necessary testosterone to gain muscle at a rate similar to men, and even with adequate testosterone muscles don’t grow without calories. Mainstream women magazine’s are brainwashing us Rusty!!! Help!!! One of the girls whom I’m training currently refused to do any chest exercises because she read in Cosmo that it will reduce the size of her breasts. I want to scream sometimes. Women pay me to so I can help them look like me but ignore everything I try to tell them. I haven’t look over the course yet Rusty, but it seems quite similar to how I train my clients.

Scarlett February 17, 2011 at 1:07 pm

Elissa your comment is a breath of fresh air. Finally another woman who agrees with my point of view. Women want to look toned and fit yet they don’t want to lift heavy or train hard. I have been lifting weights for a while now and its almost impossible to get bulky unless you’re taking steroids. And I lift heavy for my size because I find for my body type I get better results. Regardless, I think its sad how there is so much incorrect information out there promoting women to be unhealthy.

Sue February 17, 2011 at 9:08 pm

Elissa and Scarlet – that’s why visual impact came out – its to dispell the myth that women can and do bulk up when lifting weights. Not all women but a lot do.

Sue February 17, 2011 at 9:09 pm

Rusty’s programme teachers a way to lift to get that slim physique without bulking.

Visitor February 19, 2011 at 10:05 pm

“Despite what many fitness experts claim, this is a legitimate concern. True that women won’t be able to add as much muscle as the typical male, but it is also true that they can add more muscle than what they want. In the past, these concerns have been brushed aside and women are suppose to get used to the idea of looking a little more muscular than what they would like.”

Thank you. I am so tired of explaining this to people.

Michelle February 20, 2011 at 7:47 pm

I read this and loved it! I am starting this week with my cardio regimen to support my current Bikram Yoga practice and am waiting for my fitness bench that I ordered to start on my home weights routine! πŸ™‚ My one question is can I do weights and cardio on seperate days instead of following up weights with cardio? I currently do weights and cardio in the mornings before work – which is very early – and may benefit from splitting them from a time perspective. Or is it really beneficial to do them together? Just curious, looking for optimum results! Thank you again!

Venee February 24, 2011 at 4:34 pm


Just got the book (like I said I would upthread) It’s like you are living in my head! I use the cardio routine that you prescribed if the problem areas are lower body (the hips butt and thigh or as I once heard it described as the “b’thigh”) you are on point because it certainly does work! You also commented on how you often see people who are “not in the best of shape to put it nicely” running. I use to wonder why these people weren’t in better shape, and you confirmed my suspicious that they are probably eating all the wrong things so it’s not effective. You’re the MAN! I’m going to spend the rest of the evening combing through the books and putting it into practice! I’d love to see you on some of these talk shows, such as Oprah, Today show etc. ALL women need to know that there is someone out there who hears what they have been screaming about all these years!

Harlow February 28, 2011 at 10:23 am

You have no idea how excited I was to read this post and find out you’ve written a book for women!

I am one of those few women who builds/gains muscle easily, no matter what I do.I blame it on genetics and because of this I have to use resources like fitness black book (I’ve been a lurker for years!). Trainers are always like “oh TRUST ME you won’t bulk up” and then I do.

Anyways I’m currently training for a marathon (in May) but once that’s done I look forward to added this book to my arsenol of fitness resources!

Keep up the good work/blog, its such a valuable site.

~ Harlow

Louise March 16, 2011 at 6:54 pm

Hey Rusty! I grabbed this shortly after you published. I’m up to the Level 4 cardio – it’s hard but I can tell it’s definitely making a difference. I don’t have a lot of weight to lose, but I’m trying to fix the “skinny fat” look – I’m 5’2″ and 110 lbs and about 23% BF, trying to get down to about 18% before summer. Not only is the info in this pakcage great, your writing style is quite entertaining too. Thanks for putting together such a great eBook – and blog!

Clarissa March 16, 2011 at 10:33 pm

Hi Rusty, I am a bit confused regarding leg exercises.. I want to lose fat on my legs (both in the thighs and calves since I realize they do carry a lot of “fat”) but I am concerned that if I exercises them more (with weights), they might bulk up (which I don’t want!). Should I stick with just the cardio (yeah, I purchased your ebook πŸ™‚ ) or should I also do the leg exercises? Thanks!

Erica March 20, 2011 at 8:14 pm

Hello and first of all THANK YOU!!! Your ideas are a breath fresh air. My husband and I are owners of a large sports and fitness facility and I cant wait to start this program! I just purchased the manual and will be starting the program tomorrow. I have 2 questions for you. #1. I am about 8 pounds from my goal/event weight and im wondering what the ideal calorie intake is while on the program? #2. Have you ever done seminars for trainers? If this program goes like I think it will, I would love for our gym trainers to learn more of your ideas! Thanks Again, from a blog reader of over 2 years and now a customer πŸ™‚


jennifer March 22, 2011 at 9:55 am

Just purchased your e-book but have a question on the 2 day split routines regarding the sets.Do you do one set of the exercise and then on to next exercise and so forth like a circuit and then perform them again for 4 more times or do you do all the sets of one exercise and then move on to the next exercise.Also what about resting times.Just want to do this correctly.

Lindsey March 28, 2011 at 12:50 am

Hi Rusty!
I just bought the new plan a few hours ago and I have read it all and plan on starting it tomorrow afternoon, but I did have a question. I am already pretty slim and in good shape, I just want to improve my tone and definition, but with all the cardio will I lose my butt? I have lost weight before and I went down a few sizes when I didn’t want/mean to. I love the shape I’m in now and I’m not looking to lose weight, just tone up and shed minimal body fat. I really do not want to lose my curves though, will this program make me a stick? Please let me know, but I am very excited to start trying it out!

Clarissa May Segura March 28, 2011 at 2:11 pm

“Recovery time between sets- you say have a “longer rest period” to avoid pump, but longer than what? Not sure what’s standard/what you recommend or if actual time is even important. Or could you combine them circuit style, so alternate muscle groups, ie work one whilst you rest the other? (time saving?). I know you’re super busy these days with this site, so thanks for ”
“Do you do one set of the exercise and then on to next exercise and so forth like a circuit and then perform them again for 4 more times or do you do all the sets of one exercise and then move on to the next exercise.Also what about resting times.Just want to do this correctly.”

Emma April 6, 2011 at 1:05 pm

I second (fourth?) the question re: rest periods/circuits from Clarissa May, Anna and Jennifer!

Anna April 14, 2011 at 8:23 am

Hi Rusty!

Just bought the course last night and am excited to start this weekend. However, I have a question regarding the set-up of the workouts. I know that all the exercises and how many sets, reps are listed in the main document but I can’t see anything about how to actually set the workout up – i.e. should I be doing all 4-5 sets of one exercise at one sitting, or is it OK to alternate between machines / set up the workout like a circuit with all of that day’s exercises and repeating that circuit 4-5 times so that I’m not hogging equipment while I’m resting between sets?

Also, I can’t see any information on how long the rest should be between sets? Sorry if this is basic knowledge but I don’t have much experience of weight training so am pretty clueless on this stuff!

If anyone else is able to help any advice would be gratefully received!

Many thanks,

Saima April 14, 2011 at 9:39 am

Rusty, I just purchased VIFW. I like reading David’s blog, Not Your Average Fitness Tips, on which you are highly recommended. I think fitness and proper weight loss cannot be effectively tackled without the proper research. And that is why I am so glad I downloaded our ebook. I feel better knowing I don’t have to have a rigid meal plan – six meals a day. And all my life I have heard that high reps and low weight are the way to go. I am going to incorporate free weights into my workouts now and hope to see results. I am a big fan of HIIT, but will now end my sessions with 10-20 min of steady cardio.

I plan on incorporating my newfound wisdom into my life, and will definitely check back in once I have obtained results.

Jesica April 27, 2011 at 1:28 pm

Hi Rusty. Like chica, I also was wondering how your program compares to The Venus Index.

Laura May 26, 2011 at 9:05 am

Anna did u get an answer ? I have same questions!

Johnny June 14, 2011 at 6:18 pm

I just bought Visual Impact for men. Is the one for women all that different? I don’t want to spend another 50 bucks to find out that it is essentially the same program, but maybe a few minor insignificant tweaks.



Johnny June 14, 2011 at 6:19 pm

I guess if I found it to be the same I could take advantage of the money back guarantee?

Jasmin August 22, 2011 at 10:01 pm

I just purchased this and I’m pretty new to weight training so for those low rep exercises like Lat Pulldowns, etc. in the book, does anyone know how much weight should I use? I’m pretty clueless. Thanks!

sarah August 31, 2011 at 2:54 pm

Hello Rusty.

I left a long message here asking for explanation regarding rep tempo, how much weigth to lift and how long rest periods there should be, and if it should be performed in a circuit.

Where did that post go? Did you erase it with plans to aswer it, or did you just not like it?

Regards Sarah

Karlyn September 8, 2011 at 10:15 am

I just purchased your visual impact for women and love it!It has a lot of helpful tips and really targets most women’s goals.For the past couple of years I have tried to reach my goal and it has been an uphill battle ever since.I began training with a personal trainer about 5 months ago and have hardly anything to show for it except for bulky legs.Im still almost where I started.I have spent countless hours in the gym and money on a trainer and products.I was put on a VERY strict diet felt like I couldnt enjoy the things i like in life (such as going out to dinner a few times a month or on special occasions).I was being trained as if I was a figure competitor.This is NOT what I wanted at all (I’m looking for the jessica alba look).In your book you touched on the subject of diet but didnt go into great detail on the types of food to eat.Trying to figure out my diet has been the hardest thing and need a little extra help in figuring this out.Do you have suggestions on a diet?(as far as the types of food and other helpful tips)

Mandy September 10, 2011 at 11:57 pm

I purchased your visual impact for women and was using treadmill as my main HIIT/cardio with the elipitical for secondary cardio.

Unfortunately, the back pain I was constantly experiencing was in fact severe disc degernation as L5,S1. My osteo has suggested that I stop running/jogging as this would accelerate the disc degeneration. I’m not sure what cardio that would be best to not bulk up the legs, as my main issue is bulky calves/legs? I alawys feel a slight ‘pump’ with the stairmaster so would it mean I’m limited to the elliptical. The osteo also suggested that I try swimming.

What are your thoughts on what cardio I could do to minimise legs bulking up whilst not doing anything too high impact?

Would really appreciate this, as I feel useless now I’ve been told not to run!

Nessa October 11, 2011 at 3:38 pm

Hi Rusty!

I am on Week 3 of your Visual Impact for Women Program (I’m loving it, sooooo glad I bought it!) and I’d like to integrate my heart rate monitor into the program. Do you have a formula that I can use to determine what a Steady State Cardio target heart rate would look like? Perhaps it’s in the Fat Burning range? And what sort of heart rate one should aim for during the peaks of the HIIT? More of the Cardio range? I’m keen to figure this out because my heart rate monitor shows that I burn far less calories than the readouts on the treadmill/elliptical would have me believe, and I just want to make sure that I’m making my workouts work for me.

Thanks so much for this huge wealth of knowledge… I am whittling away at the ol’ waistline and hope to reach goal weight/Body Fat % by the new year. That way, I won’t have “Weight Loss” as a resolution!

choc November 3, 2011 at 7:10 pm

hi all,
has anyone seen any testimonials or blogs or before and after pics that confirm the efficacy of this program? i would love to buy this program but want to make sure that it works. thanks!

Rayca November 4, 2011 at 10:02 am

Rusty, I was wondering if I can go about Visual Impact backwards. That is, I have a bit of muscle built up but it’s soft because of fat. I want to lose the fat first and am now doing your men’s version of Phase III, 2-4 reps and the diet you prescribe. Would this be OK and get to my target weight, then start the building diet with the cumulative fatigue Phase I program? –Thanks.

Jo November 13, 2011 at 9:57 pm

Hey there Rusty,
I purchased visual impact for women over a month ago. I have had fantastic results, it works! I have been following the program and I have lost 5 kilos. Before Visual Imapct, I had been weight training (heavy weights 8-10 reps to failure) and eating every 3 hours for 17 years (since I was 16). Although I looked fit and slim, I felt that I was too muscular, especially around my legs and arms, and that my muscles kinda looked puffy πŸ™ Visual Impact for Women has given me the knowledge and tools to help me achieve the slim, lean, toned feminine look I have always craved. I am finally free of organising

Jo November 13, 2011 at 10:04 pm

Continued…… I am finally free of organizing my life around eating every three hours and am looking better than ever. Thanks rusty. I do have one question though…… I have a natural ‘bubble butt’ that I don’t want to lose, I have stopped doing lower body weight training to reduce the size of my overtrained bulky muscular legs; my legs have slimmed down heaps πŸ™‚ but my butt seems to be less perky and firm, any suggestions?………

Coco December 13, 2011 at 6:57 am

Hi Rusty!

This is a great read and I bought your book a few weeks ago. But I’m curious about one thing (You probably mentioned it somewhere in the book, but I can’t really remember if you did!There’s a lot in it lol). I personally don’t really like the size of my calf muscles. I think they’re to big and I want to reduce their size. Now I know that you have a way of decreasing muscle mass while increasing muscle tone.

But would that method really work on my calf muscles? I’ve heard that the way to decrease them is just to do steady-state Cardio and to do no sprinting. I’m sorry if you’ve mentioned this before, but I’m really getting confused with everything I hear.

Thanks for reading this and I hope you respond πŸ™‚

Rose March 27, 2012 at 4:50 pm

^ I would also like to know the answer to those questions please ! Thanks Rusty you’re awesome !

M March 27, 2012 at 4:52 pm

Hi Rusty ! Love your stuff !
I was told that females lose their breast size when burning fat, is this true ? Most of us wouldn’t want to lose it but would still want to lose stomach and other fat, do you have a way of achieving this ?
Thanks !

Lori June 24, 2012 at 12:05 pm

I just bought the Visual Impact for Women course as well. I also am a little confused about how to do the weight lifting part of the routine (I am doing a 2-day home split). Are we supposed to perform it in a circuit style or are we supposed to do one exercise, rest, and keep doing that exercise until we have finished all the sets … then move onto the next exercise? If we are supposed to rest, how long is the right amount of time?

Please help as I am rather clueless! Thanks!

Jen Rawlings August 16, 2012 at 9:57 pm

I have the same questions as most of the above. What is the appropriate rest period and all sets in a row or a circuit? I am really excited to get into this. It makes so much sense to me. Thank you.

hayley September 3, 2012 at 3:00 pm

I would really like this in book format so that I can conveniently carry and workout accordingly….

Nis January 12, 2013 at 5:35 am

Would like to know answers about questions above as well and I too would prefer this book in book format to carry around!

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