“Visual Impact for Women” – Jazzed to Introduce My New Women’s Course!

February 1, 2011

Visual Impact for Women – only took me about a year to launch after releasing my men’s course. I want to apologize for that. It wasn’t my plan for women to have to wait that long to get their hands on this. That being said, I am completely jazzed about how the product turned out. It is going to help a huge portion of women who want to be fit and healthy, while still looking “slim and feminine”. The number one complaint women give about working out is the fear of getting muscular and bulky. Nobody has addressed this head on…Until Today!

Visual Impact for Women

[It is possible to get in phenomenal shape without getting the typical “gym body”…but you have to take a training approach that is quite different than what is being taught by the mainstream fitness magazines and books.]

Many Women Avoid Training Since They Don’t Want to Bulk Up

Despite what many fitness experts claim, this is a legitimate concern. True that women won’t be able to add as much muscle as the typical male, but it is also true that they can add more muscle than what they want. In the past, these concerns have been brushed aside and women are suppose to get used to the idea of looking a little more muscular than what they would like. But it doesn’t have to be that way.

Resistance Training Can Be Done in a Way to Decrease Muscle Mass While Increasing Muscle Tone

I have perfected the methods to lift in a way that will firm up an area of the body, while reducing the overall size of that same area. This does NOT involve high-rep training. Some quick pointers:

  • High-Reps are more likely to create a pump in the muscle which is perfect for building large Vascular muscles (but most likely you don’t want bigger “veiny” muscles).
  • Pushing your reps to failure breaks down the muscle, which contributes to muscle growth…and can actually weaken the muscle if done on a regular basis.
  • The most important variable in gaining muscle is how hard you push the final reps in a set. <---So if you don’t want to increase the size of a muscle, stop well short of failure.
  • Low-Reps short of failure is the best way to firm up a muscle without building size to that muscle. It is also less likely to create vascular muscles, since it will not create “a pump”.

Just Some Pointers If You Decide Not to Purchase My Course

I wanted to make sure that even if you don’t decide to pick up Visual Impact for Women, then at least you get a takeaway from this blog post. I don’t like to do 100% promotional posts. If you want to lift to increase and firm up your body without adding size, then these tips will help. My comprehensive course covers quite a bit more than that, but this is a start in the right direction.

[I love the way the graphics turned out for the cover. The website design is even cooler than the ebook graphics.]

What is Included in the Visual Impact for Women Course?

  • Main Manual (89 Pages): A full blown comprehensive course to getting slim without adding excess mass. It covers diet, cardio, home gym, and commercial gym workouts. All of the routines are 100% customizable and you are actually encouraged to use your favorite exercises for each of the routines. Also things like “dieting for an event” and “how to lose muscle mass on purpose”, etc.
  • Fat Torching Cardio Manual: This is a 12 week “progressive cardio” course, designed to help you drop as much fat as you desire for a special event. This covers some advanced cardio concepts: 4 levels of HIIT, VO2 Max Cardio, “Pyramid Intervals”, Aerobic Intervals, etc.
  • Exercise Demonstration Manual (229 pages): This is a massive manual of photo demonstrations and explanations covering a ton of exercises. The cool thing is that it has clickable navigation, so you can zip around and find the exact exercise descriptions you are after without having to scroll through hundreds of pages.
  • Printable Workout Charts: Each workout routine is contained on its own separate page, so you can easily print it out and take it with you to the gym. The idea is to eventually memorize the workouts, but this will help the first few weeks.

[I also did my best to create an informative and entertaining video as soon as you land on the site. I am certainly not a polished speaker, but I did my best to explain how this course is unique compared to other Women’s courses released to this point.]

So Head on Over to the Website For a Full-Blown Description.

This short blog post is simply a thumb-nail of what this course is all about. To get a full overview head on over to the site now by clicking this link —> Visual Impact for Women.

Important Message: Although this site has received 25+ million visitors, I am starting from scratch and abandoning it. This site is dated and old school looking, terrible to read on mobile, etc.

It's like a Ford Pinto compared to my new site...which is like a Ferrari. Click the link to head over to my new site.

Starting Over...R.I.P. Fitness Black Book!

Thanks for reading all these years!


----> (New) Facebook Comments..."Cause all the cool kids are doin' it!"

{ 37 comments… read them below or add one }

Elissa February 16, 2011 at 12:54 am

I’ll never understand why women think they’ll “bulk” by training with weights. We lack the necessary testosterone to gain muscle at a rate similar to men, and even with adequate testosterone muscles don’t grow without calories. Mainstream women magazine’s are brainwashing us Rusty!!! Help!!! One of the girls whom I’m training currently refused to do any chest exercises because she read in Cosmo that it will reduce the size of her breasts. I want to scream sometimes. Women pay me to so I can help them look like me but ignore everything I try to tell them. I haven’t look over the course yet Rusty, but it seems quite similar to how I train my clients.

Scarlett February 17, 2011 at 1:07 pm

Elissa your comment is a breath of fresh air. Finally another woman who agrees with my point of view. Women want to look toned and fit yet they don’t want to lift heavy or train hard. I have been lifting weights for a while now and its almost impossible to get bulky unless you’re taking steroids. And I lift heavy for my size because I find for my body type I get better results. Regardless, I think its sad how there is so much incorrect information out there promoting women to be unhealthy.

Sue February 17, 2011 at 9:08 pm

Elissa and Scarlet – that’s why visual impact came out – its to dispell the myth that women can and do bulk up when lifting weights. Not all women but a lot do.

Sue February 17, 2011 at 9:09 pm

Rusty’s programme teachers a way to lift to get that slim physique without bulking.

Visitor February 19, 2011 at 10:05 pm

“Despite what many fitness experts claim, this is a legitimate concern. True that women won’t be able to add as much muscle as the typical male, but it is also true that they can add more muscle than what they want. In the past, these concerns have been brushed aside and women are suppose to get used to the idea of looking a little more muscular than what they would like.”

Thank you. I am so tired of explaining this to people.

Michelle February 20, 2011 at 7:47 pm

I read this and loved it! I am starting this week with my cardio regimen to support my current Bikram Yoga practice and am waiting for my fitness bench that I ordered to start on my home weights routine! 🙂 My one question is can I do weights and cardio on seperate days instead of following up weights with cardio? I currently do weights and cardio in the mornings before work – which is very early – and may benefit from splitting them from a time perspective. Or is it really beneficial to do them together? Just curious, looking for optimum results! Thank you again!

Venee February 24, 2011 at 4:34 pm


Just got the book (like I said I would upthread) It’s like you are living in my head! I use the cardio routine that you prescribed if the problem areas are lower body (the hips butt and thigh or as I once heard it described as the “b’thigh”) you are on point because it certainly does work! You also commented on how you often see people who are “not in the best of shape to put it nicely” running. I use to wonder why these people weren’t in better shape, and you confirmed my suspicious that they are probably eating all the wrong things so it’s not effective. You’re the MAN! I’m going to spend the rest of the evening combing through the books and putting it into practice! I’d love to see you on some of these talk shows, such as Oprah, Today show etc. ALL women need to know that there is someone out there who hears what they have been screaming about all these years!

Harlow February 28, 2011 at 10:23 am

You have no idea how excited I was to read this post and find out you’ve written a book for women!

I am one of those few women who builds/gains muscle easily, no matter what I do.I blame it on genetics and because of this I have to use resources like fitness black book (I’ve been a lurker for years!). Trainers are always like “oh TRUST ME you won’t bulk up” and then I do.

Anyways I’m currently training for a marathon (in May) but once that’s done I look forward to added this book to my arsenol of fitness resources!

Keep up the good work/blog, its such a valuable site.

~ Harlow

Louise March 16, 2011 at 6:54 pm

Hey Rusty! I grabbed this shortly after you published. I’m up to the Level 4 cardio – it’s hard but I can tell it’s definitely making a difference. I don’t have a lot of weight to lose, but I’m trying to fix the “skinny fat” look – I’m 5’2″ and 110 lbs and about 23% BF, trying to get down to about 18% before summer. Not only is the info in this pakcage great, your writing style is quite entertaining too. Thanks for putting together such a great eBook – and blog!

Clarissa March 16, 2011 at 10:33 pm

Hi Rusty, I am a bit confused regarding leg exercises.. I want to lose fat on my legs (both in the thighs and calves since I realize they do carry a lot of “fat”) but I am concerned that if I exercises them more (with weights), they might bulk up (which I don’t want!). Should I stick with just the cardio (yeah, I purchased your ebook 🙂 ) or should I also do the leg exercises? Thanks!

Erica March 20, 2011 at 8:14 pm

Hello and first of all THANK YOU!!! Your ideas are a breath fresh air. My husband and I are owners of a large sports and fitness facility and I cant wait to start this program! I just purchased the manual and will be starting the program tomorrow. I have 2 questions for you. #1. I am about 8 pounds from my goal/event weight and im wondering what the ideal calorie intake is while on the program? #2. Have you ever done seminars for trainers? If this program goes like I think it will, I would love for our gym trainers to learn more of your ideas! Thanks Again, from a blog reader of over 2 years and now a customer 🙂


jennifer March 22, 2011 at 9:55 am

Just purchased your e-book but have a question on the 2 day split routines regarding the sets.Do you do one set of the exercise and then on to next exercise and so forth like a circuit and then perform them again for 4 more times or do you do all the sets of one exercise and then move on to the next exercise.Also what about resting times.Just want to do this correctly.

Lindsey March 28, 2011 at 12:50 am

Hi Rusty!
I just bought the new plan a few hours ago and I have read it all and plan on starting it tomorrow afternoon, but I did have a question. I am already pretty slim and in good shape, I just want to improve my tone and definition, but with all the cardio will I lose my butt? I have lost weight before and I went down a few sizes when I didn’t want/mean to. I love the shape I’m in now and I’m not looking to lose weight, just tone up and shed minimal body fat. I really do not want to lose my curves though, will this program make me a stick? Please let me know, but I am very excited to start trying it out!

Clarissa May Segura March 28, 2011 at 2:11 pm

“Recovery time between sets- you say have a “longer rest period” to avoid pump, but longer than what? Not sure what’s standard/what you recommend or if actual time is even important. Or could you combine them circuit style, so alternate muscle groups, ie work one whilst you rest the other? (time saving?). I know you’re super busy these days with this site, so thanks for ”
“Do you do one set of the exercise and then on to next exercise and so forth like a circuit and then perform them again for 4 more times or do you do all the sets of one exercise and then move on to the next exercise.Also what about resting times.Just want to do this correctly.”

Emma April 6, 2011 at 1:05 pm

I second (fourth?) the question re: rest periods/circuits from Clarissa May, Anna and Jennifer!

Anna April 14, 2011 at 8:23 am

Hi Rusty!

Just bought the course last night and am excited to start this weekend. However, I have a question regarding the set-up of the workouts. I know that all the exercises and how many sets, reps are listed in the main document but I can’t see anything about how to actually set the workout up – i.e. should I be doing all 4-5 sets of one exercise at one sitting, or is it OK to alternate between machines / set up the workout like a circuit with all of that day’s exercises and repeating that circuit 4-5 times so that I’m not hogging equipment while I’m resting between sets?

Also, I can’t see any information on how long the rest should be between sets? Sorry if this is basic knowledge but I don’t have much experience of weight training so am pretty clueless on this stuff!

If anyone else is able to help any advice would be gratefully received!

Many thanks,

Saima April 14, 2011 at 9:39 am

Rusty, I just purchased VIFW. I like reading David’s blog, Not Your Average Fitness Tips, on which you are highly recommended. I think fitness and proper weight loss cannot be effectively tackled without the proper research. And that is why I am so glad I downloaded our ebook. I feel better knowing I don’t have to have a rigid meal plan – six meals a day. And all my life I have heard that high reps and low weight are the way to go. I am going to incorporate free weights into my workouts now and hope to see results. I am a big fan of HIIT, but will now end my sessions with 10-20 min of steady cardio.

I plan on incorporating my newfound wisdom into my life, and will definitely check back in once I have obtained results.

Jesica April 27, 2011 at 1:28 pm

Hi Rusty. Like chica, I also was wondering how your program compares to The Venus Index.

Laura May 26, 2011 at 9:05 am

Anna did u get an answer ? I have same questions!

Johnny June 14, 2011 at 6:18 pm

I just bought Visual Impact for men. Is the one for women all that different? I don’t want to spend another 50 bucks to find out that it is essentially the same program, but maybe a few minor insignificant tweaks.



Johnny June 14, 2011 at 6:19 pm

I guess if I found it to be the same I could take advantage of the money back guarantee?

Jasmin August 22, 2011 at 10:01 pm

I just purchased this and I’m pretty new to weight training so for those low rep exercises like Lat Pulldowns, etc. in the book, does anyone know how much weight should I use? I’m pretty clueless. Thanks!

sarah August 31, 2011 at 2:54 pm

Hello Rusty.

I left a long message here asking for explanation regarding rep tempo, how much weigth to lift and how long rest periods there should be, and if it should be performed in a circuit.

Where did that post go? Did you erase it with plans to aswer it, or did you just not like it?

Regards Sarah

Karlyn September 8, 2011 at 10:15 am

I just purchased your visual impact for women and love it!It has a lot of helpful tips and really targets most women’s goals.For the past couple of years I have tried to reach my goal and it has been an uphill battle ever since.I began training with a personal trainer about 5 months ago and have hardly anything to show for it except for bulky legs.Im still almost where I started.I have spent countless hours in the gym and money on a trainer and products.I was put on a VERY strict diet felt like I couldnt enjoy the things i like in life (such as going out to dinner a few times a month or on special occasions).I was being trained as if I was a figure competitor.This is NOT what I wanted at all (I’m looking for the jessica alba look).In your book you touched on the subject of diet but didnt go into great detail on the types of food to eat.Trying to figure out my diet has been the hardest thing and need a little extra help in figuring this out.Do you have suggestions on a diet?(as far as the types of food and other helpful tips)

Mandy September 10, 2011 at 11:57 pm

I purchased your visual impact for women and was using treadmill as my main HIIT/cardio with the elipitical for secondary cardio.

Unfortunately, the back pain I was constantly experiencing was in fact severe disc degernation as L5,S1. My osteo has suggested that I stop running/jogging as this would accelerate the disc degeneration. I’m not sure what cardio that would be best to not bulk up the legs, as my main issue is bulky calves/legs? I alawys feel a slight ‘pump’ with the stairmaster so would it mean I’m limited to the elliptical. The osteo also suggested that I try swimming.

What are your thoughts on what cardio I could do to minimise legs bulking up whilst not doing anything too high impact?

Would really appreciate this, as I feel useless now I’ve been told not to run!

Nessa October 11, 2011 at 3:38 pm

Hi Rusty!

I am on Week 3 of your Visual Impact for Women Program (I’m loving it, sooooo glad I bought it!) and I’d like to integrate my heart rate monitor into the program. Do you have a formula that I can use to determine what a Steady State Cardio target heart rate would look like? Perhaps it’s in the Fat Burning range? And what sort of heart rate one should aim for during the peaks of the HIIT? More of the Cardio range? I’m keen to figure this out because my heart rate monitor shows that I burn far less calories than the readouts on the treadmill/elliptical would have me believe, and I just want to make sure that I’m making my workouts work for me.

Thanks so much for this huge wealth of knowledge… I am whittling away at the ol’ waistline and hope to reach goal weight/Body Fat % by the new year. That way, I won’t have “Weight Loss” as a resolution!

choc November 3, 2011 at 7:10 pm

hi all,
has anyone seen any testimonials or blogs or before and after pics that confirm the efficacy of this program? i would love to buy this program but want to make sure that it works. thanks!

Rayca November 4, 2011 at 10:02 am

Rusty, I was wondering if I can go about Visual Impact backwards. That is, I have a bit of muscle built up but it’s soft because of fat. I want to lose the fat first and am now doing your men’s version of Phase III, 2-4 reps and the diet you prescribe. Would this be OK and get to my target weight, then start the building diet with the cumulative fatigue Phase I program? –Thanks.

Jo November 13, 2011 at 9:57 pm

Hey there Rusty,
I purchased visual impact for women over a month ago. I have had fantastic results, it works! I have been following the program and I have lost 5 kilos. Before Visual Imapct, I had been weight training (heavy weights 8-10 reps to failure) and eating every 3 hours for 17 years (since I was 16). Although I looked fit and slim, I felt that I was too muscular, especially around my legs and arms, and that my muscles kinda looked puffy 🙁 Visual Impact for Women has given me the knowledge and tools to help me achieve the slim, lean, toned feminine look I have always craved. I am finally free of organising

Jo November 13, 2011 at 10:04 pm

Continued…… I am finally free of organizing my life around eating every three hours and am looking better than ever. Thanks rusty. I do have one question though…… I have a natural ‘bubble butt’ that I don’t want to lose, I have stopped doing lower body weight training to reduce the size of my overtrained bulky muscular legs; my legs have slimmed down heaps 🙂 but my butt seems to be less perky and firm, any suggestions?………

Coco December 13, 2011 at 6:57 am

Hi Rusty!

This is a great read and I bought your book a few weeks ago. But I’m curious about one thing (You probably mentioned it somewhere in the book, but I can’t really remember if you did!There’s a lot in it lol). I personally don’t really like the size of my calf muscles. I think they’re to big and I want to reduce their size. Now I know that you have a way of decreasing muscle mass while increasing muscle tone.

But would that method really work on my calf muscles? I’ve heard that the way to decrease them is just to do steady-state Cardio and to do no sprinting. I’m sorry if you’ve mentioned this before, but I’m really getting confused with everything I hear.

Thanks for reading this and I hope you respond 🙂

Rose March 27, 2012 at 4:50 pm

^ I would also like to know the answer to those questions please ! Thanks Rusty you’re awesome !

M March 27, 2012 at 4:52 pm

Hi Rusty ! Love your stuff !
I was told that females lose their breast size when burning fat, is this true ? Most of us wouldn’t want to lose it but would still want to lose stomach and other fat, do you have a way of achieving this ?
Thanks !

Lori June 24, 2012 at 12:05 pm

I just bought the Visual Impact for Women course as well. I also am a little confused about how to do the weight lifting part of the routine (I am doing a 2-day home split). Are we supposed to perform it in a circuit style or are we supposed to do one exercise, rest, and keep doing that exercise until we have finished all the sets … then move onto the next exercise? If we are supposed to rest, how long is the right amount of time?

Please help as I am rather clueless! Thanks!

Jen Rawlings August 16, 2012 at 9:57 pm

I have the same questions as most of the above. What is the appropriate rest period and all sets in a row or a circuit? I am really excited to get into this. It makes so much sense to me. Thank you.

hayley September 3, 2012 at 3:00 pm

I would really like this in book format so that I can conveniently carry and workout accordingly….

Nis January 12, 2013 at 5:35 am

Would like to know answers about questions above as well and I too would prefer this book in book format to carry around!

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