Finally…A Non-Bodybuilding Approach to Getting in Great Shape!
Important Message: Although this site has received 25+ million visitors, I am starting from scratch and abandoning it. This site is dated and old school looking, terrible to read on mobile, etc.
It’s like a Ford Pinto compared to my new site…which is like a Ferrari. Click the link to head over to my new site.
Thanks for reading all these years!
Welcome to Fitness Black Book!
My name is Rusty Moore & I launched this blog in June 2007.
The goal was to create a site which outlined my training approach to get the lean “Hollywood Look”. At the time, there wasn’t a single site online 100% focused on this topic.
Within 3 months I was getting 500 visitors per day. Within 6 months I was pushing 2,000 visitors per day. These days it isn’t uncommon to get 300,000 visitors & 1 Million page views per month.
There is simply a HUGE under-served group of men and women who would rather look like the men and women in James Bond Movies -vs- looking like a Bulky Bodybuilder.
You Either “Get It” or You Don’t…
I am not here to please everyone. This site is laser-focused on discussing the methods and science behind getting a slim and sexy functionally fit body. The massive bodybuilder look died way back in the 80’s…and that is fine if that is what you are aiming for. If that is the case there are a ton of sites that will cater to you…but this site is NOT one of them.
This is Now the “Go-to” Site for the Lean Hollywood Look.
The cool thing about the blog is that because of the comment section…this has grown into a mastermind. This is now the gathering place for experts in health and fitness who focus on getting fit, while still looking stylin’ in clothes. This site has become great due to the collective knowledge of thousands of people all commenting and adding to these focused topics (last I checked the site has over 20,000 approved comments).
So Why Listen to Me?
Because what I will talk about is WAY ahead of the fitness mainstream. I’ve trained for 23 solid years in a gym setting…and I am a tireless researcher. With the help of several other fitness experts who push the edge, I outline advice and methods that flat out work.
Listen to Someone Who “Walks the Walk”…
I am not a guy has a bunch of pictures of myself flexing and looking like a dork. Well, I actually do have a dorky picture that I will share…just to let you know that I’m not a slob who just talks theory. I’m not a model by any means, but I do stay in great shape year round. I’m just a guy in his early 40’s who wants to look “GQ” in a suit, but defined on the beach. I could kill myself and diet down to 4% body fat for a photo, but that is not my style.
Yes…this is a picture of me a few days into a trip to Playa Del Carmen, Mexico.
I am pretending to smoke a cigar, but ACTUALLY drinking the beer in my right hand.
The James Bond Swimsuit isn’t my normal beach outfit. I found this swimsuit in Mexico in a DIESEL Jeans store. I had to sport it for fun, plus a dare was involved.
It takes a special approach to get lean, if you want to live a well-balanced life and enjoy beer and socializing, etc.
Some Great Resources to Visit on This Site
- The Best of Fitness Black Book: This is a section where I categorize my best posts over the past few years. You can spend hours navigating this page and reading posts on diet, dropping body fat, increasing muscle definition, etc.
- Abs Blueprint 1.0 (Free Course): My free course for getting dense and deep abs (that look great even on a cloudy day). Simply click the link above to get free access. I also will send you several bonus videos on getting super lean.
- Visual Impact Muscle Building (Men’s Course): My premium Men’s course on building muscle without getting that “puffy” and bloated bodybuilder look. This is the first course which focuses 100% on the lean “angular” look (think Brad Pitt in Fight Club, Will Smith in I am Legend, etc.)
- Visual Impact for Women (Women’s Course): This is a Women’s workout for the Slim Feminine Look. It is for women who would rather look like Jessica Alba -vs- Jillian Michaels. I have a video which explains that yes…women CAN and do gain more muscle than what they would like. This course if for women who want to get fit without getting bigger.
Comments are Highly Encouraged!
Feel free to comment, ask questions, etc. I do have to manually approve everything, so after you post a comment it will look as if your comment has disappeared…don’t worry, it just means that I have to approve it first. If you have your own blog it is fine to include the name of your blog after your first name. So something like “Rusty – Fitness Black Book”…is fine with me.
I Appreciate You…
It would be a lonely thing to simply write articles without feedback or comments. I really do enjoy hearing from you. I can’t answer as many comments as I used to, but I will do my best to answer some of the questions (if I could get to them all I would). My hope is that this site becomes a great resource for you.
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